Started in 2002 as an all-encompassing lifestyle brand comprising of a fashion label as well as an independent record label by Gildas Loaec and Masaya Kuroki who met on the set of a Daft Punk music video, Kitsune have grown by leaps and bounds; blurring the lines between fashion and music – sometimes literally.
Kitsune isn’t your typical contemporary fashion label. With clothes as snappy and tasteful as the whipsmart indie / electronic music put out by its record label namesake, Kitsune’s clothing line for men and women updates Parisian chic for a whole new generation of fashion followers by combining it with other influences such as ‘60s American Western in its 2011 Fall / Winter collection entitled “Brokeback Mountain”. We sense a heavy dose of irony at play here. From rugged workcoats to fitted polo tees and classically tailored blazers, Kitsune’s clothes are not only well-made; they’re made with an eye for the timeless elegance that appeals to Francophiles and fashionistas while retaining a sense of functionality that makes them equally suitable for daily wear.
Buzz-worthy projects with the likes of APC, Colette and Head Porter further bolsters Kitsune’s appeal to non-traditional menswear audiences while the brand’s innovative media projects such as video installations and concerts gives traditional fashion mainstays such as a lookbooks a truly new and playful twist. With two sleek boutiques in the heart of the French capital and one each in New York and Tokyo; not to mention the endless string of projects and pop-up stores across the globe, Kitsune has well and truly gone beyond its French roots to become a multi-faceted lifestyle brand with a following across the globe.