A.P.C. X Carhartt, really? At first thought you might think that out of all the possible collaborations
which could emerge, this would have been one of the last – why would one of the most famous
names in workwear join forces with one of the most youthfully refined brands in existence? Then
the answer hits you…timelessness. Neither brand creates ‘fashion’ - they focus on products that will
stand the test of time.
With this in mind, it is unsurprising the collection – which is produced in extremely limited numbers – takes the majority of is inspiration from the workwear of Carhartt; the brand did form in 1855 after-all. Jean Touitou’s influence, however, is unmistakably present throughout; from the muted colourways of t-shirts, to touches of flannel and softer detailing in outerwear. The collaboration even oversees the production of workshop aprons; for either the stylish manual worker, or the flamboyant soul…
We are told that the logo is based upon lettrism – a surrealist movement from 1940’s Paris. Lettrism set about deconstructing the traditional ways art forms were considered ‘perfect’, such as the perfect poem construction or the perfect painting composition; in favour of a new set of parameters which were based on pure aesthetics, after all, what is the fun in re-producing perfection? Perhaps this is why Carhartt and A.P.C. have come together – to prove they are capable of going beyond their own fields where they are considered markers of quality, to make something new and unseen. It really is very philosophical you know…
With this in mind, it is unsurprising the collection – which is produced in extremely limited numbers – takes the majority of is inspiration from the workwear of Carhartt; the brand did form in 1855 after-all. Jean Touitou’s influence, however, is unmistakably present throughout; from the muted colourways of t-shirts, to touches of flannel and softer detailing in outerwear. The collaboration even oversees the production of workshop aprons; for either the stylish manual worker, or the flamboyant soul…
We are told that the logo is based upon lettrism – a surrealist movement from 1940’s Paris. Lettrism set about deconstructing the traditional ways art forms were considered ‘perfect’, such as the perfect poem construction or the perfect painting composition; in favour of a new set of parameters which were based on pure aesthetics, after all, what is the fun in re-producing perfection? Perhaps this is why Carhartt and A.P.C. have come together – to prove they are capable of going beyond their own fields where they are considered markers of quality, to make something new and unseen. It really is very philosophical you know…